Zapier Integration
Connect IdeaLift with 7,000+ apps
Overview
IdeaLift's Zapier integration turns your feedback pipeline into a decision intelligence hub. Pull unstructured feedback from 7,000+ apps and let AI normalize it into actionable ideas. Push rich decision data — RICE scores, validation metrics, customer ARR, sentiment — back out to any tool your team already uses. Every idea that enters or leaves IdeaLift carries the intelligence to make better product decisions.
Decision Intelligence — Bidirectional
↓Pull Insights Into IdeaLift
- • AI normalization — raw text from any source becomes a structured idea with title, summary, category, and key points
- • Auto-categorization — feature request, bug, improvement, or question
- • Issue creation — route directly to GitHub, Linear, or Jira with a formatted body
- • Deduplication — URL-based duplicate detection prevents double-counting
↑Push Insights From IdeaLift
- • RICE scores — Reach, Impact, Confidence, Effort, composite score, and priority tier
- • Revenue signals — total customer ARR tied to each idea
- • Validation data — validation score, sentiment analysis, vote and signal counts
- • Decision tracking — decision status, reason, owner, deadline, and closure category
- • Work item status — shipped, in progress, or open
Why this matters: Instead of exporting a CSV once a month, every idea that enters IdeaLift continuously enriches your existing tools with prioritization data, revenue context, and decision status — in real time.
Requirements
- •IdeaLift account (any plan — rate limits vary by plan)
- •Zapier account (free tier works for basic Zaps)
- •IdeaLift API key (generate in Dashboard → Settings → API Keys)
Connecting via Zapier
1Find IdeaLift on Zapier
Go to zapier.com/apps/idealift or search for "IdeaLift" when creating a new Zap.
2Authenticate
When prompted, enter your IdeaLift API key. You can generate one in Dashboard → Settings → API Keys. The API key gives Zapier access to your workspace's ideas.
3Build Your Zap
Choose a trigger and action to build your workflow. See the sections below for available triggers and actions.
Available Triggers
New Idea
Fires instantly via webhook when a new idea is created in your IdeaLift workspace, regardless of source (Slack, Discord, Teams, email, API, or Zapier itself).
Available Data (40+ fields):
• Title, Summary, Category, Status
• Source platform and URL
• Author name
• RICE scores (Reach, Impact, Confidence, Effort)
• Vote, request, and signal counts
• Validation score and sentiment
• Decision status and reason
• Destination issue ID and URL
• Total customer ARR
• Work item status and timestamps
Available Actions
Normalize Idea (AI)
RecommendedTakes raw text (a Slack message, form response, email body, support ticket) and uses AI to extract a structured idea with title, summary, category, key points, and priority. Optionally creates an issue in your connected GitHub, Linear, or Jira project.
Input Fields:
- • Source Text (required) — raw content to normalize
- • Source Platform (required) — Slack, Discord, Teams, Google Forms, Typeform, Email, or Other
- • Source URL, Author, Channel (optional)
- • Create Issue — auto-create in GitHub, Linear, or Jira
- • Destination — where to create the issue
Returns:
- • Structured title, summary, category, key points
- • Actionable flag and priority
- • Formatted body (Markdown and Jira ADF)
- • Issue URL and ID (if issue creation enabled)
Create Idea (No AI)
Creates an idea directly when you already have structured data. Skips AI normalization for speed.
Input Fields:
- • Title (required)
- • Summary
- • Source (e.g., "slack", "email", "form")
- • URL (link to original source)
- • Author Name
- • Author Identifier (e.g., Slack user ID, email)
Available Searches
Find Idea
Look up ideas mid-Zap to get their current decision intelligence data. Filter by ID, IdeaLift ID, status, RICE priority, source platform, category, or search text. Returns all 40+ fields including RICE scores, ARR, sentiment, and decision status.
Filter Options:
- • Search Text — match against title or summary
- • Idea ID or IdeaLift ID — find a specific idea
- • Status — new, captured, triaged, in progress, shipped, rejected, deferred
- • RICE Priority — high, medium, low
- • Source — Slack, Discord, Teams, Email, Zapier, API, etc.
- • Category — feature, bug, improvement
Rate Limits
API rate limits depend on your IdeaLift plan. These limits apply across all API usage, including Zapier.
| Plan | Requests per minute |
|---|---|
| Free / Starter | 60 |
| Pro | 120 |
| Growth | 300 |
| Scale | 600 |
| Enterprise | 1,200 |
Popular Zap Templates
Capture Feedback (Into IdeaLift)
Google Forms → IdeaLift
Turn form responses into AI-structured ideas. Great for customer feedback surveys.
Typeform → IdeaLift
Capture Typeform submissions as normalized ideas with author attribution.
Intercom → IdeaLift
Normalize support conversations into structured feature requests with AI.
NPS Survey → IdeaLift
Route detractor feedback from NPS tools (Delighted, AskNicely) into your idea backlog.
Push Decision Intelligence (From IdeaLift)
IdeaLift → Google Sheets
Auto-populate a live sheet with RICE scores, validation data, and customer ARR for stakeholder reviews.
IdeaLift → Slack Notification
Alert the product team when high-priority ideas land, with RICE priority and revenue context.
IdeaLift → Airtable / Notion
Sync every new idea with full decision context into your team's planning database.
IdeaLift → HubSpot / Salesforce
Feed idea data and customer ARR into your CRM so sales knows what's being built.
REST API
Need more control than Zapier provides? Use the IdeaLift REST API directly. Same authentication (API key), same endpoints, plus batch operations and advanced filtering.
POST /api/v1/zapier/ideasPOST /api/v1/zapier/ideas/normalizeGET /api/v1/zapier/ideas/searchGET /api/v1/zapier/backlogPOST /api/v1/zapier/webhooks/subscribeTroubleshooting
Zap fails with "Unauthorized"
Your API key may have been revoked or expired. Generate a new one in Dashboard → Settings → API Keys and re-authenticate in Zapier.
Trigger not firing
IdeaLift uses instant webhook triggers (REST Hooks), so new ideas should fire within seconds. Check that your Zap is turned on and that your API key is still valid. If the issue persists, try disconnecting and reconnecting IdeaLift in your Zapier account.
Create Idea action returns "Bad Request"
The Title field is required for the "Create Idea (No AI)" action. For the "Normalize Idea" action, Source Text and Source Platform are required. Ensure you have mapped non-empty values to these fields.
Rate limit errors (429)
You've exceeded your plan's API rate limit. Check the Rate Limits section above. Consider upgrading your plan or spacing out your Zap triggers.
Related Documentation
- API Reference — Full REST API documentation
- Webhooks — Real-time event notifications
- Gmail Integration — Native email integration (no Zapier needed)
Need Help?
Having trouble with the Zapier integration?