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Documentation/Zapier Integration

Zapier Integration

Connect IdeaLift with 7,000+ apps

Overview

IdeaLift's Zapier integration turns your feedback pipeline into a decision intelligence hub. Pull unstructured feedback from 7,000+ apps and let AI normalize it into actionable ideas. Push rich decision data — RICE scores, validation metrics, customer ARR, sentiment — back out to any tool your team already uses. Every idea that enters or leaves IdeaLift carries the intelligence to make better product decisions.

7,000+
Connected apps
Instant
Webhook triggers
40+
Decision data fields
AI
Normalize & prioritize

Decision Intelligence — Bidirectional

Pull Insights Into IdeaLift

  • AI normalization — raw text from any source becomes a structured idea with title, summary, category, and key points
  • Auto-categorization — feature request, bug, improvement, or question
  • Issue creation — route directly to GitHub, Linear, or Jira with a formatted body
  • Deduplication — URL-based duplicate detection prevents double-counting

Push Insights From IdeaLift

  • RICE scores — Reach, Impact, Confidence, Effort, composite score, and priority tier
  • Revenue signals — total customer ARR tied to each idea
  • Validation data — validation score, sentiment analysis, vote and signal counts
  • Decision tracking — decision status, reason, owner, deadline, and closure category
  • Work item status — shipped, in progress, or open

Why this matters: Instead of exporting a CSV once a month, every idea that enters IdeaLift continuously enriches your existing tools with prioritization data, revenue context, and decision status — in real time.

Requirements

  • IdeaLift account (any plan — rate limits vary by plan)
  • Zapier account (free tier works for basic Zaps)
  • IdeaLift API key (generate in Dashboard → Settings → API Keys)

Connecting via Zapier

1Find IdeaLift on Zapier

Go to zapier.com/apps/idealift or search for "IdeaLift" when creating a new Zap.

2Authenticate

When prompted, enter your IdeaLift API key. You can generate one in Dashboard → Settings → API Keys. The API key gives Zapier access to your workspace's ideas.

3Build Your Zap

Choose a trigger and action to build your workflow. See the sections below for available triggers and actions.

Available Triggers

New Idea

Fires instantly via webhook when a new idea is created in your IdeaLift workspace, regardless of source (Slack, Discord, Teams, email, API, or Zapier itself).

Available Data (40+ fields):

• Title, Summary, Category, Status

• Source platform and URL

• Author name

• RICE scores (Reach, Impact, Confidence, Effort)

• Vote, request, and signal counts

• Validation score and sentiment

• Decision status and reason

• Destination issue ID and URL

• Total customer ARR

• Work item status and timestamps

Examples:
• New Idea → Post to Slack with RICE score and customer ARR
• New Idea → Add row to Google Sheet with validation and sentiment data
• New Idea (high priority) → Create Jira ticket → Notify PM in Teams

Available Actions

Normalize Idea (AI)

Recommended

Takes raw text (a Slack message, form response, email body, support ticket) and uses AI to extract a structured idea with title, summary, category, key points, and priority. Optionally creates an issue in your connected GitHub, Linear, or Jira project.

Input Fields:

  • Source Text (required) — raw content to normalize
  • Source Platform (required) — Slack, Discord, Teams, Google Forms, Typeform, Email, or Other
  • • Source URL, Author, Channel (optional)
  • Create Issue — auto-create in GitHub, Linear, or Jira
  • Destination — where to create the issue

Returns:

  • • Structured title, summary, category, key points
  • • Actionable flag and priority
  • • Formatted body (Markdown and Jira ADF)
  • • Issue URL and ID (if issue creation enabled)
Example: Typeform submission → Normalize Idea → auto-creates GitHub issue with AI-structured body

Create Idea (No AI)

Creates an idea directly when you already have structured data. Skips AI normalization for speed.

Input Fields:

  • Title (required)
  • • Summary
  • • Source (e.g., "slack", "email", "form")
  • • URL (link to original source)
  • • Author Name
  • • Author Identifier (e.g., Slack user ID, email)
Example: Google Sheet row added → Create Idea with title and description

Available Searches

Find Idea

Look up ideas mid-Zap to get their current decision intelligence data. Filter by ID, IdeaLift ID, status, RICE priority, source platform, category, or search text. Returns all 40+ fields including RICE scores, ARR, sentiment, and decision status.

Filter Options:

  • Search Text — match against title or summary
  • Idea ID or IdeaLift ID — find a specific idea
  • Status — new, captured, triaged, in progress, shipped, rejected, deferred
  • RICE Priority — high, medium, low
  • Source — Slack, Discord, Teams, Email, Zapier, API, etc.
  • Category — feature, bug, improvement
Example: Every Monday → Find Ideas (status: captured, rice_priority: high) → Post digest to Slack

Rate Limits

API rate limits depend on your IdeaLift plan. These limits apply across all API usage, including Zapier.

PlanRequests per minute
Free / Starter60
Pro120
Growth300
Scale600
Enterprise1,200

Popular Zap Templates

Capture Feedback (Into IdeaLift)

Google Forms → IdeaLift

Turn form responses into AI-structured ideas. Great for customer feedback surveys.

Typeform → IdeaLift

Capture Typeform submissions as normalized ideas with author attribution.

Intercom → IdeaLift

Normalize support conversations into structured feature requests with AI.

NPS Survey → IdeaLift

Route detractor feedback from NPS tools (Delighted, AskNicely) into your idea backlog.

Push Decision Intelligence (From IdeaLift)

IdeaLift → Google Sheets

Auto-populate a live sheet with RICE scores, validation data, and customer ARR for stakeholder reviews.

IdeaLift → Slack Notification

Alert the product team when high-priority ideas land, with RICE priority and revenue context.

IdeaLift → Airtable / Notion

Sync every new idea with full decision context into your team's planning database.

IdeaLift → HubSpot / Salesforce

Feed idea data and customer ARR into your CRM so sales knows what's being built.

REST API

Need more control than Zapier provides? Use the IdeaLift REST API directly. Same authentication (API key), same endpoints, plus batch operations and advanced filtering.

POST /api/v1/zapier/ideas
Create a new idea
POST /api/v1/zapier/ideas/normalize
Normalize raw text into a structured idea with AI
GET /api/v1/zapier/ideas/search
Search and filter ideas with full decision intelligence data
GET /api/v1/zapier/backlog
AI-prioritized backlog with effort estimates, quick wins, and similarity groups (Pro+)
POST /api/v1/zapier/webhooks/subscribe
Register a webhook for real-time event notifications

Troubleshooting

Zap fails with "Unauthorized"

Your API key may have been revoked or expired. Generate a new one in Dashboard → Settings → API Keys and re-authenticate in Zapier.

Trigger not firing

IdeaLift uses instant webhook triggers (REST Hooks), so new ideas should fire within seconds. Check that your Zap is turned on and that your API key is still valid. If the issue persists, try disconnecting and reconnecting IdeaLift in your Zapier account.

Create Idea action returns "Bad Request"

The Title field is required for the "Create Idea (No AI)" action. For the "Normalize Idea" action, Source Text and Source Platform are required. Ensure you have mapped non-empty values to these fields.

Rate limit errors (429)

You've exceeded your plan's API rate limit. Check the Rate Limits section above. Consider upgrading your plan or spacing out your Zap triggers.

Related Documentation

Need Help?

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